Do instructions like these make you feel weak in the knees? Educationally impaired? In need of an engineering degree or,
at the very least, a class in Swedish pictographs?
If you answered YES to any of the above you will enjoy the quality American Made product put forth by this week’s Featured Monday Maker
What if the assembly were a no brainer and the end product simple and very attractive? That is the goal of RISD architectural designer, Robert Feinstein, who designs simple, beautiful and functional furniture that requires no screws, no nuts and no bolts in order to stand up.
The thought first came to Robert twenty years ago, when his father offered to help him move into his dorm at RISD. Dad’s only stipulation was “no furniture assembly.”
Twenty years later, an accomplished architect, Rob was driving home across the Pulaski Skyway, looked up and had his ‘aha’ moment. Inspired by the strength that revolves around the connecting hardware of a bridge.
Rob immediately took to sketching his first ideas for a new furniture line that would apply the same connecting hardware to pieces of wood, making an end product that was simple, beautiful and functional.
One year later SOAPBOX was born. There tag line is “step up.” Step up onto your soapbox. Stand for something that matters – make it in America, keep jobs here, create a quality American Made product that is simple, functional and handsome. Step up from lower price point products that are imported and don’t last.
The wood and plywood are sourced in the northwest of the United States. It is cut by a small family-owned business close to Rob’s office studio in Asbury Park, NJ. There are four layers of protection on the wood and each coat is hand-applied and hand-sanded.
The metal guys who bend/shape the metal connectors are also local and a small family-owned business. For Rob, there is something nice about driving to see your makers. It’s hands on. There is a connection. That’s why he builds here in America.
The metal connectors get power coated at yet another family-owned business in Falls River, NJ.
The furniture is unique in that it requires NO screws, bolts or nuts to assemble. The secret is the metal connector – patent pending – that simply clips onto the corners of the wooden slabs.
Anyone can do it.
The varied products get shipped flat to your house. All that needs to be done is to take out the pieces and get to work with the assembly.
Instructions are easy to follow and don’t require an engineering degree.
Furniture options include: Office desks – using the same metal connector design technology for the legs.
Shelving for storage.
Side tables for either the bedroom or living room, and more.
Connectors and woods are available in a variety of colors.
For 2016, Rob has added some new designs to the collection. This beautiful Live Edge Table.
New brushed brass legs are an elegant complement to the existing power coated cool color palette.
After Rob heard what his sister-in-law spent on a customized storage area for her three kids, he was inspired to build easy to mount shelving using his new Double Hook design – also available in a variety of cool colors.
Any vestibule, entry or mudroom can now be easily and economically transformed.
Answering all your storage needs.
Soapbox is the perfect shelving and hanging solution for the retailer seeking a clean, fresh approach to merchandising.
Soapbox also offers a limited edition series made of 200 year old wood. Spectacular!
Rob’s RISD education offers his retail end customers a unique mix of talent. His training in Architectural Design is professionally applied to any environment and he can easily incorporate his simple and functional furniture and fixtures beautifully into any space, be it a room in your house, a retail store or a restaurant.
Team New American had the pleasure of meeting Rob at the Brooklyn, NY American Field Pop-Up Market. We are delighted to feature another ‘Made in the USA’ company. Since 2012, Soapbox has been designing and making simple, exquisite and totally functional furniture in Asbury Park, NJ. Rob can be proud to be part of the ‘American Made’ community that is fuel for the engine which makes America great.